The industry soon attracted the service of many aspiring painters who needed a source of revenue to support themselves.Ĭhéret developed a new lithographic technique that better suited the needs of advertisers: he added a lot more colour which, in conjunction with innovative typography, rendered the poster much more expressive.
He used striking characters, contrast, and bright colors, and created more than 1000 advertisements, primarily for exhibitions, theatres, and products. He was a pencil artist and a scene decorator, who founded a small lithography office in Paris in 1866. Chéret is considered to be the "father" of advertisement placards.
A number of noted French artists created poster art in this period, foremost amongst them Henri de Toulouse-Lautrec, Jules Chéret, Eugène Grasset, Adolphe Willette, Pierre Bonnard, Louis Anquetin, the brothers Léon and Alfred Choubrac, Georges de Feure, and Henri-Gabriel Ibels. The invention of lithography was soon followed by chromolithography, which allowed for mass editions of posters illustrated in vibrant colors to be printed.īy the 1890s, the technique had spread throughout Europe. The great revolution in posters, however, was the development of printing techniques that allowed for cheap mass production and printing, notably including the technique of lithography, which was invented in 1796 by the German Alois Senefelder. Purely textual posters have a long history: they advertised the plays of Shakespeare and made citizens aware of government proclamations for centuries. Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements. The Queen of Chinatown by Joseph Jarrow, Broadway poster, 1899
"In little more than a hundred years", writes poster expert John Barnicoat, "it has come to be recognized as a vital art form, attracting artists at every level, from painters such as Toulouse-Lautrec and Mucha to theatrical and commercial designers." They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus and the often incoherent hippie posters of the 1960s. And finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas. Second, government censorship of public spaces in countries such as France was lifted. First, the printing industry perfected colour lithography and made mass production of large and inexpensive images possible. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service." The modern poster, as we know it, however, dates back to the mid-nineteenth century, when several separate, but related, changes took place. Except sometimes, when the AI gets really dark and it's time to leave the site entirely and Google kittens fighting themselves in the mirror.Lithograph poster for Ranch 10, a Western-themed play by Harry Meredith that opened in New York City in August 1882 Introduction Īccording to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. The bot's posters fall in between Commander Data trying to offer advice and a mistranslated book of quaint sayings. This bot obviously doesn't know many LARPers, or hang around at Renaissance Faires. Hard to argue with this one, which is kinda Yoda-esque. The dog's cute, but this isn't great advice either. This one's probably not a good idea for either a stranger or a friend. But if you're not the kind of person to take workplace spark from a beautiful photograph of a random person canoeing at twilight or an eagle soaring, you might want to turn the poster-making over to an artificial intelligence.Īn AI dubbed InspiroBot, brought to our attention by IFL Science, puts together some of the most bizarre (and thus delightful) inspirational posters around.
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